Skip to content

ASDA playing with words

June 29, 2011

I am just reading through some of ASDA’s supporting documents to their planning application online, and came across a ‘quote’ they are using to back up some of their arguments. It’s such a cheeky twisting of words that i can’t resist posting it up here – they remove parts of sentences that would disprove their argument, and join two sentences together to make it sound like the document is encouraging a supermarket! In their Planning and Economic Statement (pg 19) ASDA quote the Birmingham Core Strategy 2026 Consultation Draft S1O document (Stirchley) as saying:

“Redevelopment and regeneration in Stirchley centre will be supported in 
order to secure the future of the centre in accordance with Policy SP18 and 
enhance its vitality and viability. As part of this process opportunities should 
be taken to enhance the quality and quantity of retail provision…additional 
comparison and convenience floorspace will be encouraged within the centre

When in actual fact it says: 

“Redevelopment and regeneration in Stirchley centre will be supported in order to secure the future of the centre in accordance with Policy SP18 and enhance its vitality and viability. As part of this process opportunities should be taken to enhance the quality and quantity of retail provision and to diversify the centre by introducing other uses such as offices, leisure, residential, community, and other mixed uses.

Additional comparison and convenience floorspace will be encouraged within the centre along with complementary services, offices, leisure and community uses.

All development within and adjoining the centre should be integrated with the centre and should make a positive contribution to its diversity, vitality and viability.”

Advertisements

Comments are closed.

%d bloggers like this: